Review category hierarchy, product details, variants, filters and internal navigation.
E-commerce SEO
SEO & AI Search · Top SEO
Help shoppers find and understand the right products.
E-commerce SEO connects category structure, product information and technical choices with a usable path to purchase.
Work we can scope
Agree what belongs in the project.
Assess crawling and canonical handling for faceted or duplicated product URLs.
Plan useful category content and accurate product information with clear publishing ownership.
Decisions before work starts
Product availability, pricing and structured data must reflect the store. Do not assume every filter combination deserves an indexed page. Agree how discontinued products and URL changes are handled.
How the work should be reviewed
Test representative categories, products and filter states in rendered HTML and on mobile. Review relevant search visits alongside orders using the tracking and consent setup available.
A question worth asking
Should every filtered page appear in search?
Not automatically. Consider whether the page has a distinct useful purpose, stable content and demand. Canonical and crawl decisions should follow the store’s real structure rather than a blanket rule.
Illustrative planning example · not a client result
A practical situation to plan for
A store has several URLs presenting nearly the same product selection while useful category information is hard to find. Assess the search purpose and customer journey before deciding which URLs need different treatment.
What to agree and check at handover
Review a sample of categories, products and filters, then record the proposed action for each pattern. Preserve useful URLs and explain how indexing choices and internal links fit the real catalogue.
Clear commitments, recorded in writing.
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