Review the offer, audience, existing assets and the destination for the campaign.
Meta Ads: Facebook & Instagram
Marketing & Advertising · Top SEO
Connect the creative, audience and landing page before spending on Facebook or Instagram ads.
A useful campaign starts with the business action you want to review, not just more clicks.
Work we can scope
Agree what belongs in the project.
Scope placements, creative variations, budgets and the measurement setup.
Plan review of enquiries and lead quality with the team responsible for follow-up.
Decisions before work starts
Your business should own its advertising assets and grant suitable permissions. Confirm consent requirements, rights to creative, platform eligibility and separate advertising spend before launch.
How the work should be reviewed
Compare creative and audience tests against the agreed outcome. Record spend and qualified responses, while explaining tracking limits and the effect of the sales follow-up process.
A question worth asking
Should we choose messages, leads or website conversions?
Choose the objective that matches the journey your business can support. A message campaign needs a response process; a website campaign needs a usable landing page and suitable measurement. Discuss the trade-offs before testing.
Illustrative planning example · not a client result
A practical situation to plan for
An ad receives messages but most people ask about a service that was never offered. The creative, targeting assumptions and enquiry journey need to explain the same offer.
What to agree and check at handover
Agree what a qualified enquiry means and how it is recorded. Review creative approvals, budget limits, account access and follow-up responsibilities; low message cost alone does not demonstrate a profitable campaign.
Clear commitments, recorded in writing.
Agree the deliverables, responsibilities, fees, approvals and support arrangements before work starts. Our selected-project SEO money-back offer does not apply to this service. Read the service terms and refund conditions for the commercial terms.