Review positioning, existing brand assets and the situations where the identity will appear.
Brand Identity Design
Creative & UX · Top SEO
Build a visual identity your team can use consistently.
Start with the audience, offer and tone, then translate them into practical rules for digital and print communication.
Work we can scope
Agree what belongs in the project.
Scope logo direction, colour, typography and supporting graphic patterns.
Prepare an agreed set of usage guidance and editable or exported delivery files.
Decisions before work starts
Confirm the approval process, concept routes, revision rounds and licence requirements before design begins. Trademark clearance and legal registration are separate from a design deliverable.
How the work should be reviewed
Review the identity in realistic uses: a mobile header, social post, presentation and small-size logo. Check legibility and consistency rather than judging only a large mockup.
A question worth asking
Does a logo file include a complete brand system?
Not automatically. Define the guidelines, templates, export formats and source files required. A logo-only assignment and an identity system need different scopes and review steps.
Illustrative planning example · not a client result
A practical situation to plan for
A business has a logo but its proposals, website and social graphics look unrelated. A scoped identity project can define a consistent visual direction and the templates the team actually uses.
What to agree and check at handover
Agree file formats, permitted uses, revisions and the assets included in handover. Confirm the rights to supplied imagery and fonts rather than assuming every reference image can become a brand asset.
Clear commitments, recorded in writing.
Agree the deliverables, responsibilities, fees, approvals and support arrangements before work starts. Our selected-project SEO money-back offer does not apply to this service. Read the service terms and refund conditions for the commercial terms.