What is CPC in Advertising?
Cost Per Click (CPC) Advertising
CPC stands for Cost Per Click and it is an important part of an online advertising model PPC where advertisers get to know about the cost that they will have to pay in a PPC marketing campaign. CPC found it name from the fact that advertisers are only charged when a user actually clicks on their ad. PPC is basically a way of buying visits to your site, rather than attempting to earn those visits organically.
How Cost Per Click Works
Search engine advertising is one of the most popular forms of PPC. By observing the CPC of various keywords, the advertising companies place their ads on the Google according to their budget. This helps people to know about your business and the click the ad for getting more information about your business. Every time your ad is clicked, search engine sends the visitor to your website and in return you have to pay the search engine a small fee which is known as CPC. By paying a small amount or CPC to the search engine, you can make hefty profit with the number of traffic coming to your website.
Cost Per Click Campaign
There is a lot of effort required for building and winning a PPC campaign. If you want to use Cost Per Click method, you have to be very careful for using it in the right way. The whole cycle of PPC revolve around searching and selecting the right keywords, and then using those keyword in your well-organized campaign or ad groups. This sets up PPC landing pages that are optimized for conversions. If your ads hold the potential and are useful to the users, Google then charges you less CPC thus it increases chances of higher profits for your website.