Content revised 21 October 2026.
Local search and paid search reports describe different activity. Connect them with suitable website and business outcomes without assuming every counter is a customer.
Separate the surfaces
Business Profile, Search Console, advertising and website reports use different measures and scopes. Record the source and definition of calls, clicks, enquiries or bookings before combining a dashboard.
Verify the journey
Check campaign tags, landing pages and successful-action measurement. Keep profile contact details current. A call-button tap can differ from a completed conversation, so explain what the available data actually shows.
Review the business result
Compare relevant visibility and qualified actions with completed work and spend. Keep timeframes and filters suitable. A report should make the next decision clearer without claiming perfect attribution or a guaranteed local position.
Official guidance: Google local search context, Campaign tagging.