Content revised 21 October 2026.
A Pinterest visit starts with a promise made by the Pin. Make the visual and description useful, then deliver the matching information at the destination.
Choose a relevant resource
Use a guide, product or visual explanation suited to the audience. Keep titles descriptive and imagery permitted. Do not send the visitor to an unrelated page simply because it is the main website address.
Check the link journey
Open the Pin destination and review mobile readability, availability and the next step. Keep campaign tags consistent where appropriate. Update expired offers and broken references.
Read the correct metric
Pinterest impressions, saves and outbound clicks answer different questions. Review website actions alongside the appropriate platform measure. A save does not guarantee an immediate visit or customer.
Official guidance: Pinterest Analytics definitions.