Today our topics is ,”how much should we spend on Marketing”? , It’ll be nice,if the answer was easy, but it is not as easy take. As there is no predetermined percentage of revenue that applies to all businesses for marketing. The things which can be taken highly are what you’re providing, where you’re providing it, and who are your Competitors. We’ve probably all heard, “you’re investing for make money,” and this certainly applies to digital marketing. The only experts is knowing how to make your expenditures generate returns by different tricks or strategies. But how much our industry is spending on marketing: Traditionally, It is depend on the products or service you’re offering and industry where you’re offering that how much amount to spend on marketing. If you’re owner of the company selling a products, then the thing should recommended that no less than 15% of revenue be spent on marketing even just to maintain market share. However, Profitable or goods company could spend more than 25% on marketing, depending on goals and targets. But for maintain market share, typically no less than 10% to 20% of revenue should be spent, and for more to increase growth. here some of strategies that matter. the U.S. SBA (Small Business Administration) recommends, Each Businesses should invest 7% to 8% of gross revenue for marketing and for promotion, but when they are generating more $5 million a year with sales and with having a net profit margin between 10% – 12%.
Deloitte and Duke University asked CMOs, in a survey of 2017, what percentage of their budget should spend on marketing. and the result is that Professional services companies are spending the industry average and more on marketing. on the other hands, some small companies don’t always stick to the rules and that is the reason they invest on Marketing according to their sales and profite.