Google Web Analytics is playing a great role in the field of Search Engine Optimization. It majorly helps you to analyze your user’s experience after he has visited your website. According to your user’s experience, you can make certain changes in your website in order to improve the service and experience for the next users.
It is a free tool that you can use to track down you your website is performing and interacting with the visitors. Google Web Analytics provide you clear and useful insight about the page views in your website, individual time spend in your website, when a person left your website and many more. It allows you to determine the results of individual campaigns in real-time in addition to comparing the data of previous time for analyzing the success.
Best Advanced Web Metrics with Google Analytics
Google Analytics contain a large variety of useful metrics. The major metrics of Google Analytics are listed down:
- Conversion rate
The percentage of visitors that actually turned into customers basically define your conversion rate. It is one of the most important metric that can give you an idea about how better your website is performing.
- Referral Traffic
It is basically the metric that defines the source of traffic that is coming to your website. With the help of this metric you can know about how certain areas or aspects of your marketing strategy are paying off.
- Number of Users
Users are the people who visit your website on regular basis in a particular timeframe. If the number of visitors isn’t increasing, then your efforts are likely not working, at least not in your favor.