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Alexa Rank Checker
Alexa Rank:
Alexa rank is owned by Amazon. The basic purpose for the use of Alexa rank is to get an idea of how popular the website is. This method is one of the well-known ways to determine the popularity of any website. It is a web analytics company.
Alexa provides the data of web traffic and other marketing metrics which are based on the information, picked up from around the web through various web browser extensions and toolbars.
Working of Alexa Rank:
According to Alexa.com, aggregated historical traffic data of three months duration period which is driven from the millions of Alexa toolbar users, data driven from other sources, and a combined measure of views and reach, the traffic ranking is based on all of these factors.
The ranking is calculated over the duration of the past 3 months by combining:
Before preceding further note this thing down that not every user on the internet has installed and uses the toolbar. Even Alexa says that the traffic estimates and rankings provided by them are totally based on the browsing behavior of the people in their global data panel.
Access to Alexa toolbar:
Alexa mines the data from its millions of users who use this tool around the web.
To be able to get all these stats and data, it is a must for the user to install the Alexa toolbar on their browser.
This toolbar is available through browser extensions such as Internet Explorer, Google, Firefox. You can also get access to this tool through Alexa’s website.
Is Alexa Ranking Accurate?
To compare the performance of one’s website against the other one, Alexa rank can be a good option. But it is not necessary that the stats shared by the Alexa rank are accurate by 100%.
People have compared both Google Analytics and Alexa with each other. In the end, the result of this comparison comes out that Alexa is not as accurate.
In some cases, the sites which have a higher page view were actually lower in Alexa rank.
Remember this, the lower the better. The main reason probably behind this can be the wide coverage covered by Google as compared to Alexa. As not every user present on the web has installed the Alexa toolbar in his browser.
Due to the low coverage of Alexa, the user should treat the Alexa rank as an overview for the purposes of comparison instead of getting an accurate overview of the site.
Can Alexa Rank Be Manipulated?
The straight answer to this query is Yes, you can manipulate your site’s Alexa rank.
In order to manipulate the Alexa rank of your website, you have to create a Javascript function that opens an array of page addresses from the website.
The user can increase his website’s Alexa ranking in an artificial way. This can be done by getting each address to be opened up in a separate window, as a result, the page views will increases.
This method is not recommended as it doesn’t match up to the standard of a quality UX. Therefore, it is better to avoid this method.
However, the better way to improve this is to write regular content which can get the right traffic to the site.
PROS and CONS of Alexa Rank:
Pros:
Below down we have listed a few ways in which Alexa rank sounds helpful to its user.
Cons:
Below down we have listed a few ways in which Alexa rank might not sound helpful to its user.
Overall, having the pros and cons, Alexa rankings are still enough consideration for the user to keep a track of it.
Why Check Alexa Ranking?
Consider checking the Alexa Ranking when you know about the site’s inbound traffic. Consider this when traction is lower than the estimated, you have to start pouring down some extra efforts in the site’s both on the page and off-page, SEO and also improve the Alexa rank of the domain.
When to Check Alexa Ranking?
The time to check the Alexa ranking of a website is during the process of advertising and verification. When a user knows about his site’s Alexa rating, this becomes easier for him to quote a specific amount to the advertiser who is running the advertising campaign on the domain.
On the other side, the Alexa Website Ranking helps the advertisers to check and verify the traffic which is stated by the domain holder.
For businesses, it is necessary to keep track of the Alexa Web Ranking of their competitors. This allows them to plan their strategy and succeed with higher return values.
10 Most Popular Websites Ranked by Alexa:
Down below we have listed the top 10 websites ranked by Alexa:
Top Best Alexa Rank Checker tools:
Down below we have listed some of the best Alexa rank checker tools:
CONCLUSION:
No doubt, Alexa rank can be a useful piece of data that can be used for website comparison. But don't fully rely on the Alexa Ranking. As it is not as accurate as Google Analytics.
Just take it as a complementary tool that can be used to strengthen the SEO strategy of your website.
