The #1 Reason Paid Ads (On Search, Social, and Display) Fail
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Every time your ad is clicked, search engine sends the visitor to your website and in return you have to pay the search engine a small fee. By paying a small amount to the search engine, you can make hefty profit with the number of traffic coming to your website.
Why Paid Ads Fail?
There are many companies that feel to gain success through their paid ads just because of the reason that they are unaware of their targeted audience. They gain no trust of their customers and no recognition for their brand thus the cost per click keeps on rising for them.
When you experience a low engagement rate on your Facebook ads, Instagram ads, and AdWords Ads, it is a clear sign that you are not targeting the right audience and your ads are not doing the work they should do for the stable growth of your company. It means that the audience you are reaching to do not know about your product or service and has not reached you before. Similarly, they do not click on your ad because they do not trust your company or do not like your product. That is why they are not willing to buy your product.
In such cases, you should focus on choosing the keywords that can serve your purpose in the right manner possible. Try to list down all the possible factors that can lead to an unsuccessful paid ad and work on them.