Content revised 21 October 2026.
A useful promotion proposal explains where the video will be shown, what is measured and what the business pays for. A fixed view package needs closer scrutiny.
Ask for the method
Distinguish platform-supported advertising from automated or incentivised manipulation. Request the campaign objective, audience scope and reporting source. Do not accept “real views” as a complete explanation.
Clarify the outcome
A paid view, subscriber, qualified website visit and customer are different results. Check the current platform rules for eligibility and reporting. No proposal should guarantee organic recommendations or permanent monetisation.
Keep ownership and access
Use appropriate account permissions and retain campaign evidence. Do not share passwords or recovery codes with an unknown supplier. Review the content and destination before spending so promotion serves a useful purpose.
Official guidance: YouTube policy context, Supported YouTube promotion.